Cookie Policy
What cookies we use, and why. Short version: essentials always, Google Analytics only if you say yes, no ad tracking ever.
Last updated: 4 June 2026
This Cookie Policy explains how Simplex Business Support uses cookies and similar technologies on this website. It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites work properly and remember your preferences. Similar technologies (such as your browser's local storage) can be used in the same way.
2. How we use cookies
We keep things deliberately light. This website does not use advertising or marketing cookies, and we do not track your browsing across other websites. We use Google Analytics (GA4) to understand how the site is used — but only if you consent via the cookie banner. Until you accept, no analytics cookies are set (we use Google Consent Mode to enforce this).
We use only the following:
| Cookie / storage | Type | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Analytics (consent required) | Set by Google Analytics (GA4) to measure how visitors use the site. Only set if you accept analytics in the cookie banner. | Up to 2 years |
| simplex_cookie_consent | Strictly necessary | Remembers your cookie preferences so we don't ask you again on every visit. | 12 months |
| Cal.com (booking embed) | Functional / third-party | Our Contact page embeds the Cal.com scheduler so you can book a call. When you interact with it, Cal.com may set its own cookies to operate the booking widget. See Cal.com's own privacy and cookie notices for detail. | Per Cal.com |
| Functional / CDN assets | Functional | We load animation and font libraries (GSAP, Barba, Google Fonts) from content delivery networks to make the site look and work properly. These may set technical cookies needed to deliver those files. | Session / short-lived |
3. Do we need your consent?
Strictly necessary cookies (like the one that remembers your cookie choice) don't require consent under the law, because the site can't function properly without them. We do not use any advertising or analytics tracking cookies. The only third-party element that may set cookies is the Cal.com booking widget on our Contact page — and only if you choose to interact with it to book a call. If we ever add advertising or analytics cookies in future, we will ask for your consent first via the cookie banner.
4. Managing cookies
You can review or update your choice at any time:
You can also control or delete cookies through your browser settings. Most browsers let you block or remove cookies — see your browser's help pages for instructions. Blocking strictly necessary cookies may affect how the site works.
5. Changes to this policy
We may update this policy if our use of cookies changes. The "last updated" date at the top shows the latest revision.
6. Contact us
Questions about cookies? Email info@simplexbusinesssupport.com or call 020 3026 6524.